Five Important Ways to Use #Hashtags in Social Media Marketing

To be fair, it always that obvious that hashtags will change the way we use Twitter, Facebook and other social media channels.

Hashtags were a user process of innovating that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. The rest of the socialsphere followed in its own pace, and Facebook, only recently decided to give in and add hashtags as a feature.

 Hashtags Adopted as a Marketing Tactic

1. Drive Engagement: # + Link = More Engagement

2. Test Your Messaging

3. Tie Activity Across Multiple Channels

4. Create a Story: #Retail

5. Track Results: #Whogonewin

Hashtags have become more than just a way to categorize posts or add a narrative to your latest updates. Marketers have found new, innovative ways to use hashtags as a mean to drive web conversation, harness the public support, and garner attention to their brands.

9 Reasons to Shift from Facebook to Google+1

Can Google+1 steal users from Facebook? Yep. There are good causes to change from Facebook to Google+1

1. Integration with Google Services

Google has the largest gap to bring people into using Google + is integration.

2. Better Friend Management
Google is right that the “Circles”, a concept more in line with our direction of making friends in real life

3. Better Mobile App

If you are an Android, you may bring the contents of your phone’s social platform is easier and quickly.

4. Easier to Find Stuff to Share

Feature: Google ‘s Sparks is another crucial differentiator from Facebook.

5. You Can Get Your Data Back

Facebook is known for its mismanagement of personal data.

6. Better Photo Tagging

When viewing photos in Google + can “tag” people in them similar to the mode you do on Facebook.

7. Strong Group Chat Features

Google+1 features has Facebook beat in the area of chat.

8. Safer Content Sharing

Privacy advocates have long called social networking sites that allow users to assign a level of privacy for each share content.

9. Google Is a Better Steward of Your Personal Data

Running a social network is responsible for the management of personal information.

15 Twitter Hashtags you required to use for web marketing

#twitter – conversations about things happening on Twitter
#web – information on web design and web marketing
#seo – most popular Hashtag for SEOs and web marketers
#searchengine – conversations on search engine issues
#google – conversations about things happening at Google
#news – this is a bit of a catch all about lots of marketing and general news information can be found
#internet – conversations about technical web related issues and news about what’s happening online
#onlinemktg – everything about marketing online
#internetmarketing – another catch all for online marketing
#linkbuilding – conversations about link building..usually people selling link building services but also tips and good articles.
#SEM – conversations about search engine marketing
#smm – conversations about social media marketing
#mktg – conversations about marketing
#webmarketing – conversations about marketing…usually has lots of job posts
#jobs – acts like a job post feed, but many of the jobs are web marketing related

Did I miss any that you believe should make the list? Please tell me

Facebook launches New email service

Social Media networking website Facebook is likely to offer email services to its 500 million users from Monday 15th November 2010 to compete with Gmail and Yahoo Mail, making it the largest such service provider on the planet.

TechCrunch, a leading Silicon Valley technology blog, has reported that the social network plans to announce a web-based email service — complete with @facebook.com addresses — at an event in San Francisco.

The blog said that Facebook’s planned email service was part of a secret project known as ‘Project Titan,’ which is “unofficially referred to internally as its ‘Gmail killer.’”

Yahoo, Google and Microsoft are already scrambling to retool their email services to build them more around people’s social connections.

Advantage

Facebook would have a tremendous advantage because it owns a vast trove of data about people’s relationships and would find it easier to graft email onto its existing social services, such as photo-sharing.

The new Facebook email will fully integrate the social network, using the working model of the network of friends.

The aim would be to create an ecosystem of communication “sensitive” to the world of relationships of people, able to combine text, pictures, music and video in a single container of communications. And to give this information flow a priority-based on the social context of each.

If it is announced, a Facebook email service would allow its more than 500 million members to communicate with anyone inside or outside the walls of the social network.

If they use it, Facebook would leapfrog the 361 million global users of Windows Live Hotmail, Yahoo Mail’s 273 million, and Gmail’s 193 million.

Source: http://www.hindu.com/2010/11/15/stories/2010111559412000.htm