Five Important Ways to Use #Hashtags in Social Media Marketing

To be fair, it always that obvious that hashtags will change the way we use Twitter, Facebook and other social media channels.

Hashtags were a user process of innovating that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. The rest of the socialsphere followed in its own pace, and Facebook, only recently decided to give in and add hashtags as a feature.

 Hashtags Adopted as a Marketing Tactic

1. Drive Engagement: # + Link = More Engagement

2. Test Your Messaging

3. Tie Activity Across Multiple Channels

4. Create a Story: #Retail

5. Track Results: #Whogonewin

Hashtags have become more than just a way to categorize posts or add a narrative to your latest updates. Marketers have found new, innovative ways to use hashtags as a mean to drive web conversation, harness the public support, and garner attention to their brands.