Look at Structure in the SEO World – SEO Audits

A typical SEO audit addresses the following areas:

1. On-Site SEO Analysis
2. Link Profile Analysis
3. Indexing Analysis
4. Social Signal Analysis

Surface-Level Audit –  focuses primarily on your most important pages and issues

• Duplicate Content Issues
• Thin Content Issues
• URL Structure
• Inbound Links
• Keyword Focus
• Page Load Speed
• Code Validation
• Image Alt Tags
• Outbound Links
• Pages With Less than 250 Words
• Too Long Title Tags
• Too Short Title Tags
• Meta Descriptions
• Competitors Links

Deep Audit – is our most comprehensive audit, and is best for larger websites, or websites who may have critical issues with their website architecture

• Complete Content Analysis
• Content Scorecard
• SEO Scorecard
• Keyword Analysis
• Keyword Recommendations
• Keyword Guidelines
• Keyword Focus
• URL Structure Analysis and Recommendations
• Title Tag Analysis and Recommendations
• Meta Description Analysis and Recommendations
• Heading Tags Analysis and Recommendations
• Internal Linking and Anchor Text
• Image Names and ALT Tags
• NoFollow Anchor Tags
• Indexing Overview, Analysis, and Score
• Page Exclusions
• Page Inclusions
• URL Redirects
• Duplicate Content
• Crawl Errors
• Code Validation
• Page Load Speed
• Linking Analysis Overview
• Inbound Followed Links
• Linking Root Domains
• Authority and Trust
• Social Media Mentions and Visibility
• Competitive Link Comparison

Mobile Advertising Increased Compare Past Desktop Ads In Four Short Years

According to a new report from eMarketer, revenues from mobile ad will surpass those of desktop ads by 2017. That sprint will be led by search ads, which have seen mobile revenues rocket from only 2% of all search ad dollars in 2010 to 22% this year 2013. That will jump further to nearly 60% mobile by 2017.

Paid Advertising – Mobile Search

This year, eMarketer expects 51.5% of all spending on mobile ads to go toward search, compared to 44.8% for display ads, including banners, video and other formats. Like in the digital advertising market as a whole, display formats are growing more quickly on mobile than search—but not fast enough to overtake search spending by 2017.

Advertising cost of mobile devices

How can you go with Article Marketing Effective?

Article Marketing is a terrific idea for increasing your sales. By writing and posting original articles at article directories, you are perceived as an expert in your topic. Further, you gain valuable links to your website from the articles posted at the directory site. Next, other websites will pick up your valuable content and publish your article at their website, which will give you even more backlinks to your website.

How can you go with Article Marketing Effective? Avoid listed below ten mistakes:

1. Don’t make boring headlines

2. Headlines not keyword rich

3. Lots of punctuation, grammatical and spelling errors

4. Use short paragraphs

5. Making your article too generalized, too broad

6. Making your article boring

7. Too much self-promotion

8. Plagiarism, or ripping off content from others

9. Making your article too long

10. Boring or sparse Resource Box

8 SEO Reviews Help to Make Healthy Website

Below 8 reviews help to make website healthier.

1. Review Your Robots.txt File; Assess Your Meta Robots Tagging
2. Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description
3. Assess Canonicalization of Your Domain
4. Review Your Most Frequently Linked Pages on Your Site
5. Review Your Site for Duplicate Title Elements
6. Find Your Most Authoritative Links; Request an Anchor Text Change
7. Review Your Link Targets in Your Site Navigation and Any Other Sitewide Links
8. Verify Your Google and Bing Local Listing

Quick Suggestion For Creating Better Websites On Mobile Devices

The latest trend is growing mobile devices all over the world and hence the number of people searching shopping items through their mobile phones increasing gradually. Here below Some useful guidelines for creating websites user friendly and Search Engine friendly and compatible with mobile devices.

1.  Attractive website logo

2.  Reduce the amount of page content

3.  Simple page structure mobile-friendly

4.  Consider Single column layouts

5.  Reduce Your Navigation and User Input

6.  Flash, Java, Frames and Pop Ups are not recommended

7.  Work on the number of sites needed

8.  Design for touch screen and non-touch screen users

9.   Use the Phones Built in Functionality to Your Advantage

10. Your URL says .mobi domain, indicates mobile experience

11. Having mobile version on a sub domain, eg: Digg mobile m.digg.com (Desktop: digg.com)

12. Test the mobile version of your site on multiple devices

Five Causes Why Small Business Owners Distrust SEO

The many small businesses required online marketing far more than their larger corporate brothers. The big guys can swing fat SEO budgets around as they “explore” unlike social media outlets and “experiment” with social engagement as an change customer service strategy.

A small business owner who has been around for a while is often particularly distressed with the migration to online marketing. You set up shop, bought your yellow pages ad, and then had a modest budget for other media outlets such as radio, newsprint, fliers, coupons and perhaps local television.

1. The Rules Keep Changing

Last year’s large Panda updates were the obvious big SEO news. It was, as algorithm updates go, a major change that impacted 12 percent of Google’s search results. And SEO shop phones across the country rang off the hook from small business owners who were scrambling to figure out what it all meant for their traffic. And SEO is about as far from that as possible because the rules keep changing.

2. The ROI Calculation is Difficult

As much as the small business world begrudged the yellow pages for its monopolistic stronghold over them, it was a known quantity. In many respects, pay-per-click (PPC) ads corrupted through Google AdWords are the modern day equivalent of the yellow pages.

When small business turns to SEO out of desperation, they are looking for a gaudier option.

3. Fear of Ending Up on Google’s Blacklist

Step back for a moment and think about another area in business where the suggestion is something along the lines of “this could be a great long-term investment that will promote your business or it might take you down entirely.”

4. SEO Seems Overly Technical

Particularly in light of the risks related with hiring an overly-chippy SEO firm. But small business owners don’t have time for this. They can’t step away from their shop, store or van to take a three-day seminar on the conflict between on-site and off-site SEO. They don’t desire to know the importance of long-tail vs. head-term strategies.

5. “SEO Doesn’t Work”

The final, and perhaps most important, conclude that small business hates SEO is that it is often perceived to “not work.” Sure, sure, the comments section will fill up with statements such as “not if you hire me” and “not if you do it right.”

On a competitive keyword phrase you can be looking at years of effort to make it to position 1, if ever. For a Fortune 100 company with billions of Wall Street dollars at its disposal, this may be OK. But not on Main Street.

Small business needs SEO, but it feels like SEO has not yet figured out that it needs small business.

A good SEO needs to assist their small business customer see that the basic tenets of Google’s ranking system have been the same for years. Even as social signals are incorporated, and thin content is removed from Google, it will be in a assessed fashion with plenty of time to react.

Seven Marketing Tips For Website Landing Page

1. Have a Clear and Emphatic Call to Action

Landing pages should be designed to make a prospective customer take action. The offer is a vital component of getting the sale, so make a big deal out of it.

Set the offer copy and matching call to action apart from the rest of the page to make it special. Use white space, a box around it, lines above and below and/or some sort of contrast to point out where the visitor needs to focus to get the item.

2. Right On-Page Brief and Call-to-Action

Your visitors arrived from somewhere, and an expectation was set before they even entering on your page. This could have been in your pay-per-click ad, a third-party blog posting, or a comparison-shopping engine.

3. Good Design and Reduce Text

Don’t use a wide different of font styles, colors, and sizes on your page.

Remove images and interactive rich-media content unless it instantly supports your conversion goal and is a clearly superior way of conveying important information.

4. Use Images Correctly

Images are good to use on landing pages to give a visual representation of the product or service as long as these following rules are followed:

Don’t make the image too large and too complex. Multiple versions of the same item in different colors won’t help. Keep it simple and clean.

5. Show Brand Marketing

People want to express an affinity for your product or service. By transferring recognition or good will from other orgins you can help reinforce their desire to act.

Liberally use logos of well-realized client brands. Add the badges of media sources that have covered or observed your company. Prominently display glowing testimonials from existing customers.

6. Enable Sharing and Social Sites

Social media buzz grows exponentially and also serves as a stamp of approval by others highlighting the value of an offer. Social buzz will drive more traffic to the page, validate your credibility and has the potential to help your website rank higher on search engine results pages.

7. Test Quality

There are many landing page that can be tested such as the use of a live demo, multiple pages linked by tabs, approaches to copy (sales, helpful, long, short, etc.), dynamic content, etc.