Venkatraman | SEO Analyst | Chennai | Search Engine Optimization

Archive for September, 2013

Mobile Advertising Increased Compare Past Desktop Ads In Four Short Years

Posted by venkatramseo on September 21, 2013

According to a new report from eMarketer, revenues from mobile ad will surpass those of desktop ads by 2017. That sprint will be led by search ads, which have seen mobile revenues rocket from only 2% of all search ad dollars in 2010 to 22% this year 2013. That will jump further to nearly 60% mobile by 2017.

Paid Search increasing in Mobile

Paid Advertising – Mobile Search

This year, eMarketer expects 51.5% of all spending on mobile ads to go toward search, compared to 44.8% for display ads, including banners, video and other formats. Like in the digital advertising market as a whole, display formats are growing more quickly on mobile than search—but not fast enough to overtake search spending by 2017.

Ad cost of mobile devices

Advertising cost of mobile devices

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