Venkatraman | SEO Analyst | Chennai | Search Engine Optimization

Posts Tagged ‘lead generation’

Generating New Leads SEO Beats Social Media and PPC

Posted by venkatramseo on November 4, 2011

SEO is the main source of leads for sellers, both B2C and B2B, beating PPC and social media marketing in a recent survey of online marketers. However, more respondents say they plan to increase their marketing budgets on social media in 2012, ahead of SEO and PPC.

Whether B2B or B2C, both groups of traders agree that SEO has the greatest impact on lead generation. Credit 57% of B2B SEO marketing as their main source of lead generation, while 41% of B2C marketers said the same thing.

Impact On Lead Generation Goals:
B2B: SEO – 57.4%
PPC – 24.8%
Social Media – 17.9%

B2C: SEO – 41%
PPC – 34.2%
Social Media – 24.8%

On the B2B side, a third said that SEO has most of its budget. But in the B2C side, over 42 percent say that PPC gets most of its budget – nearly double the number of vendors who said B2C SEO is higher budgetary allocation.

Overall, 60 percent of respondents said they plan to increase its budget for social media marketing in 2012, and 53 percent plan to increase its budget for SEO and 40 percent will increase your PPC budget.

Increases in media costs are ground for another couple of statistics from the survey: 68 percent say they have generated leads, whether Facebook, Twitter or LinkedIn, while 55 percent have closed agreements the media drive.

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