Venkatraman | SEO Analyst | Chennai | Search Engine Optimization

Archive for July, 2011

Bounce Rate and Steps to reduce Bounce Rate of your Website

Posted by venkatramseo on July 21, 2011

Bounce Rate:

Bounce rate is the percentage of single page visits or visits in which the person left your site from the entrance (landing) page. Minimize bounce rate of your website helping landing pages to each main keyword. Landing pages should provide the information and add important services links.

How can you decrease your Bounce Rate?
Relevancy of Target Page : For any search engine organic search, a visitor typing your site name directly or business related some keywords in the search box. Assure that your landing page communicates the same information which the visitor was looking for.

Content: Your content should be simple and business related, to the point and useful to your target customer.

Design: Your landing page design should be both attractive and interactive to users and customers.

Page Loading Time: Ensure that your page does not take too much time to load and opening on the browser. Faster and quick loading customer stay on your page.

Navigation: Ensure that your landing page has quick navigation from home page. Make it as simple as possible for the visitor to navigate through your landing page and linking to your inner pages.

Incentives/Offers: If you can, include offers, discounts and incentives information, guide link on your landing page end. The customer always looks for that page and stay site more time.

Do not distract: Do not trouble your customers by placing a lot of ads on your landing page that take them away from your site. If your primary motive is to get profits out of hosting these ads then it makes a business feel, otherwise do not have too many ads on your landing page.

What do you think?

Please share your thoughts and ideas in the comments section.

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9 Reasons to Shift from Facebook to Google+1

Posted by venkatramseo on July 5, 2011

Can Google+1 steal users from Facebook? Yep. There are good causes to change from Facebook to Google+1

1. Integration with Google Services

Google has the largest gap to bring people into using Google + is integration.

2. Better Friend Management
Google is right that the “Circles”, a concept more in line with our direction of making friends in real life

3. Better Mobile App

If you are an Android, you may bring the contents of your phone’s social platform is easier and quickly.

4. Easier to Find Stuff to Share

Feature: Google ‘s Sparks is another crucial differentiator from Facebook.

5. You Can Get Your Data Back

Facebook is known for its mismanagement of personal data.

6. Better Photo Tagging

When viewing photos in Google + can “tag” people in them similar to the mode you do on Facebook.

7. Strong Group Chat Features

Google+1 features has Facebook beat in the area of chat.

8. Safer Content Sharing

Privacy advocates have long called social networking sites that allow users to assign a level of privacy for each share content.

9. Google Is a Better Steward of Your Personal Data

Running a social network is responsible for the management of personal information.

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