Venkatraman | SEO Analyst | Chennai | Search Engine Optimization

Archive for August, 2011

List of Google SEO Algorithm Update

Posted by venkatramseo on August 22, 2011

Penguin – April 24, 2012:

speculation about an “Over-optimization penalty”, Google finally rolled out the “Webspam Update”. The main purpose of the Penguin update is to put a deep freeze on web spam in Google’s search results. By extension, a big piece of that web spam appears to be links from low-quality networks.

Penguin update Article

Google penguin update and recovery tips

Another step to reward high-quality sites

Panda 3.5 – April 19, 2012:

Google quietly rolled out a Panda data update.

Panda 3.5 – seroundtable

Pagination Elements – September 15, 2011:

To help fix crawl and duplication problems created by pagination, Google introduced the rel=”next” and rel=”prev” link attributes

Google:Pagination with rel=“next” and rel=“prev”

12-pack Sitelinks – August 16, 2011:

Google was expanded sitelinks, displaying up to 12 at a time for top-ranking sites and including secondary snippets in SERPs.

The evolution of sitelinks: expanded and improved

Panda Goes Global – August 12, 2011:

Panda updates occurred separately from the main index and not in real-time, reminiscent of early Google Dance updates.

Google Panda Update Is Live

Google+ – June 28, 2011:

Google launched the +1 button. Clicking [+1] allowed users to influence search results within their social circle, across both organic and paid results.

Introducing the Google+ project: Real-life sharing, rethought for the web

Google Instant – September 2010:

A magnifying appeared on Google search results, allowing search visitors to quickly view a preview of landing pages directly from SERPs.

About Google Instant

Caffeine update – June 2010:

Google introduces new search index-Caffeine aimed to give fresher results.

Our new search index: Caffeine

Real-time Search – December 2009:

Google goes real-time. Facebook, Twitter, MySpace, Buzz, etc. to influence Google rankings

June 2009:

Google spiders can index Flash application, and also images /texts used by these applications.

April 2009:

Google becomes more relevant searches

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7 Helpful Tips to Promote Your Business Blog

Posted by venkatramseo on August 18, 2011

A business blog post isn’t limited to existing entirely on that blog. It can be shared on social media sites, submitted to social bookmarking sites, used to develop your company newsletter and more.

1. Establish yourself as an industry authority – Customers want to buy work with the best in the business.

2. Help educate your consumers – Having an educated audience can make it much easier for you to promote your products / services.

3. Build your online brand presence – Each blog post can be classified into search engines like any other page on your website.

4. Humanize your brand – People like doing business with other people, not faceless corporations.

5. Promote your products/services – Mainly a business blog should be used to inform and educate, but a little self-promotion post from time to time is perfectly acceptable.

6. Respond to a crisis – When you break bad news, companies can not afford to hide until it blows over or a press conference next week.

7. Build Internal links – A company blog can become part of your cross linking structure.

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301 Redirect Helps SEO Traffic and Page Rank of Website

Posted by venkatramseo on August 10, 2011

301 Redirect brings old website page traffic and Page Rank to new destination Website page.

301 redirect:

301 redirect is the important efficient and Search Engine user friendly method for webpage redirection.

It is not difficult to implement and must keep their search engine rankings for that particular page.

If you must change the file names or move pages around is the safest option. The code “301” is interpreted as “moved permanently”

To implement a 301 redirect for websites that are hosted on servers running Apache, you will need access to your server’s .htaccess file.

People access your site page through several different URLs and use 301 redirects to send traffic from the other URLs(eg.com/index.html, eg.com/home) to your preferred one URL.

Is there a limit to how many 301 (Permanent) redirects I can do on a site?

301 redirects Google Guideline: http://www.google.com/support/webmasters/bin/answer.py?answer=93633

How to create Redirects: http://www.webconfs.com/how-to-redirect-a-webpage.php

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Google Chrome is 3rd most popular browser: Report Said

Posted by venkatramseo on August 2, 2011

Google Chrome browser is now the world’s 3rd most popular web browser with one in five users preferring it.

Google Chrome web browser, edging Mozilla’s Firefox and nibbling at Microsoft’s Internet Explorer, the current leader.

Chrome accounted for 22 % of the British web market, compared to 45 % of users preferring Internet Explorer. Apple’s Safari stood at the 4th place with 9% share.

Google Chrome Browser

Google search engine said its rush in popularity could be explained by its speed of delivery results, its security and a fresh ad campaign.

Google engineer responsible for Chrome, based in the Danish countryside, said the company’s aim was speed of the browser opening time.

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