ComScore Says Bing Search Volume Up 29% In 2010, Google Up 13%

Bing search engine was the big gainer in year-over-year search activity, picking up 29% more searches in year 2010 than it did in 2009. But Google, despite already having a high lead in the market, also picked up 13% more searches last year 2010. Those numbers, and many others, are part of comScore’s “2010 U.S. Digital Year in Review” report, which was just announced today.

The comScore report also nearly mirrors other recent studies related to the most popular search keywords in the US in 2010, with Facebook being the runaway leader as the most-used search terms of the year. Ebay and Netflix were the top two keywords in terms of generating paid search clicks.