Venkatraman | SEO Analyst | Chennai | Search Engine Optimization

Archive for May, 2009

Climate Variations Biggest Threat to Health

Posted by venkatramseo on May 29, 2009

Senior doctors in the U.K. recently published a report warning that climate change is the biggest threat to global health of the 21st century. Rising global temperatures would have a catastrophic effect on human health, the doctors said, and patterns of infection would change, with insect-borne diseases such as malaria and dengue fever spreading more easily.climate change affect for health

Heat waves

Heat waves such as occurred in Europe in 2003, which caused up to 70,000 “excess” deaths, will become more common, as will hurricanes, cyclones and storms, causing flooding and injuries.

“We have not just underestimated but completely neglected and ignored this issue,” said Richard Horton, editor of the Lancet, which published the report commissioned from University College London.

“This has not been an issue on the agenda of any professional body in health in the last 10 years in any significant way. This report is one of the stepping stones in changing that culture within the health sector. It is the biggest employer in Britain and it should be a leading voice in the debate.”

The lead author of the report, Professor Anthony Costello, a paediatrician who works on maternal and newborn health in the developing world, said his own views had changed.

“I thought there were other priorities 18 months ago,” he said. Now he believed that mitigating the impact of rising temperatures was urgent. “Every year we delay, the costs go up. We are setting up a world for our children and grandchildren that may be extremely turbulent.”

The biggest impact

The biggest impact could be in food and water shortages, which in the past have led to war and mass migration. Prof Hugh Montgomery, of UCL’s institute for human health and performance, who was one of the report’s authors, noted that Mikhael Gorbachev had linked 21 recent conflicts to water instability.

The report says that the poorest people in the world will be worst affected. Although the carbon footprint of the poorest billion people is about 3 per cent of the world’s total footprint, loss of life is expected to be 500 times greater in Africa than in the wealthy countries.

Despite improvements in health, 10 million children still die every year, more than 200 million children under five are not developing as well as they should, 800 million people are hungry, and 1,500 million people do not have clean drinking water. All those things could worsen very significantly, the report says.

Britain included

The impact of heat waves, flooding and global food shortages will be felt in Britain too, the authors warned. “This is an immediate danger. It is going to affect you and it will certainly affect your children. While there is the injustice that the poorest will be worst affected, you will be affected too,” said Montgomery.

The evidence

The report says evidence on greenhouse gas emissions, temperature and sea-level rises, the melting of ice-sheets, ocean acidification and extreme climatic events suggests the forecasts by the Intergovernmental Panel on Climate Change in 2007 might be too conservative.

The U.K. target, to limit global warming to two degrees more, is unlikely to be achieved.

Costello, however, said the message from the report was not entirely negative.

“There is an awful lot we can do,” he said. Reducing carbon emissions would encourage people to cut use of vehicles, and if that led to more walking and cycling it would tend to lower stress levels, reduce obesity, and lessen heart disease, lung disease and stroke risks.

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SEO Consultant Services offer?

Posted by venkatramseo on May 28, 2009

All SEO Consultations are personalized for each client for their precise requirements. You can look forward to any or all of the subsequent for your website to obtain top rankings and superior targeted traffic.

  • SEO Strategy based on your business objectives and goals for the SEO operation.
  • Analysis information on the reason(s) for current search engine performance.
  • Website Optimization requirements based on complete Website Analysis.
  • How to select the right keywords and complete keyword analysis steps. One of the most significant aspects of SEO – often under looked.
  • How to optimize your website – ideas on selecting target pages for keywords, strategies on optimizing Title, Meta Keywords and Meta Description Tags, H1, H2 Tags, Image Alt Tags.
  • Content Optimization Strategies and steps to expand keyword rich SEO Content.
  • Link Popularity Building strategies and how to get arriving links. Detailed information on various link building options related to directory submissions, article submission, PR News Release submissions, forums, blog, social media optimization, etc. How to use internal link building to acquire links to your site from the word go!
  • How to submit your website to most important search engines, how to create & submit Google sitemap.
  • Reporting and Tracking tactics including how to check current rankings, use Google Analytics for more exhaustive analysis and how to use it for continuous improvements in your SEO Strategy.
  • Understand Black Hat Techniques clearly so that you can avoid being black listed or rankings dropped by major search engines.
  • Information on tools used by SEO Experts.
  • Tools, Tips, Strategies to stay on top….

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Important Major Search Engine Robots

Posted by venkatramseo on May 27, 2009

Google Search – Googlebot/2.1 ( http://www.google.com/bot.html)

Google Search – Googlebot/2.1 ( http://www.googlebot.com/bot.html)

Google Image Search – Googlebot-Image/1.0

Google Image Search – Googlebot-Image/1.0 (
http://www.googlebot.com/bot.html)

MSN Search – msnbot/x.xx ( http://search.msn.com/msnbot.htm)

MSN Search – MSNBOT/0.xx (http://search.msn.com/msnbot.htm)

MSN Media Search – Robot msnbot-media/1.0 (+http://search.msn.com/msnbot.htm)

Windows Live Product Search – msnbot-Products/1.0 (+http://search.msn.com/msnbot.htm)

Microsoft Search for Mobiles – MSNBOT_Mobile MSMOBOT Mozilla/2.0 (compatible; MSIE 4.02; Windows CE; Default)

Alexa / The Internet Archive – ia_archiver

Alexa / The Internet Archive – ia_archiver-web.archive.org

Alexa / The Internet Archive – ia_archiver/1.6

Yahoo Blog Search – Yahoo-Blogs/v3.9 (compatible; Mozilla 4.0; MSIE 5.5; http://help.yahoo.com/help/us/ysearch/crawling/
crawling-02.html )

Yahoo Multimedia Search – Yahoo-MMAudVid/1.0 (mms dash mmaudvidcrawler dash support at yahoo dash inc dot com)

Yahoo Product Search – YahooSeeker/1.0 (compatible; Mozilla 4.0; MSIE 5.5; http://help.yahoo.com/help/us/shop/merchant/)

Yahoo Product Search – YahooSeeker/1.0 (compatible; Mozilla 4.0; MSIE 5.5; http://search.yahoo.com/yahooseeker.html)

Yahoo Product Search – YahooSeeker/1.1 (compatible; Mozilla 4.0; MSIE 5.5; http://help.yahoo.com/help/us/shop/merchant/)

Ask/Teoma Search – Mozilla/2.0 (compatible; Ask Jeeves)

Ask/Teoma Search – Mozilla/2.0 (compatible; Ask Jeeves/Teoma)

Ask/Teoma Search – Mozilla/2.0 (compatible; Ask Jeeves/Teoma; http://about.ask.com/en/docs/about/webmasters.shtml)

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SEO Job – Current Openings in Virtuosa Company

Posted by venkatramseo on May 25, 2009

Virtuosa is a digital agency looking for a skilled Internet Marketing or SEO Assistant. The position calls for an analytical individual who is interested in the Internet as a research tool and more importantly, in its use as a powerful marketing device. We are ideally looking for someone who has experience with SEO to join our team in Johannesburg.

Job Designation:

SEO/Internet Marketing Assistant
– Internet marketing research
– Keyword Research
– Optimization of web pages and articles
– Link building
– Basic HTML coding
– Submissions
– Monitoring and reporting

Job Description:

Technical Requirements:
– Online marketing/SEO and HTML experience advantageous
– Proficient with the English language. Can write concise Titles and Descriptions, and short paragraphs.
– Ability to deal with clients at corporate level essential.
– Sales skills including good verbal skill and reasoning is a must.
– Computer and Internet experience critical.
– Tendency to be outgoing, people orientated and participate with others.

SEO requirements:
– Proven SEO skills/past quantitative accomplishments
– Knowledge of HTML/CSS
– Knowledge of current search engine ranking factors, algorithms, etc.
– Knowledge of current optimization techniques including URL rewrites, page rank, etc.

Experience: Relevant experience or degree/diploma
One to two years experience in Internet related industry and web environment

Personal Skills/Attributes

Strong communication skills.
Excellent computer skills and advanced knowledge of the internet and its use.
Resourceful, an ‘investigator’, and self-motivated.
Excellent knowledge of the online search market.
Ability to show initiative and pay close attention to detail.
Ability to cope with conflicting demands and prioritize tasks.
Excellent report writing and analytical skills.

Company Profile

Virtuosa is a digital marketing agency with a team of eMarketing professionals with years of experience, working with Blue Chip Brands.
We utilise various etools to develop fully integrated eMarketing strategies that provide measurable results based on a company’s business objectives.

Contact Details

Company Name: Virtuosa
Website: http://www.virtuosa.co.za/
Email: careers@virtuosa.co.za

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Test and Boost Your Self-Confidence

Posted by venkatramseo on May 22, 2009


If you have high self-confidence, you will agree with the following statements:

  • I am eager to learn new things.
  • girl sitting crosslegged in smiling

    girl sitting crosslegged in smiling

  • I take pride in doing a good job and being a nice person.
  • I can handle criticism without being too emotional.
  • I know what things I am good at, and those that I’m not.
  • It is okay if I win or if I lose.
  • Before I do something, I usually think “I can do it.”
  • I like to try to do things without help, but I don’t mind asking for help if I really need it.
  • I like myself.

Low self confidence girl

Low self confidence girl

If you have low self-confidence, you might agree with the following statements:

  • I do not like to try new things.
  • I can’t do anything right.
  • If my friends criticize me, or if my teacher corrects a lot on my homework, I get very upset.
  • I don’t know what I am good at.
  • I have a hard time meeting new people or making friends.
  • I am embarrassed to ask a question or speak up in class.
  • Before I do something, I may think “I can’t do it.”
  • I don’t like to try new things unless someone shows me how to do it first.
  • I don’t like myself.

Boost your self-confidence

Happy girl

Happy girl

  • Think positive thoughts about yourself! Focus on your strengths – not your weaknesses. Realize that you are better at some things than others.
  • Set realistic goals. This means not setting goals too high or too low, but at a level you know you can reach. Then, you can always strive to do better than your goal.
  • Give yourself credit when you reach a goal and praise yourself when you have done well.
  • Learn to be assertive – express your thoughts, opinions, needs, and feelings openly – but without abusing others’ rights.
  • Don’t compare yourself to others – remember, you’re just fine the way you are!
  • Practice positive body language. Walk tall, don’t slump. When your body says “I can” everyone will believe you can.

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SEO Important Robots Meta Tags and Sitemap

Posted by venkatramseo on May 18, 2009

Robots Meta Tag

<meta name=”ROBOT NAME” content=”ARGUMENTS” />

ROBOT NAME can be either “robots” for all robots
or the user-agent of a specific robot.
See robot user-agent list to the left.

Arguments

noindex Google, Yahoo, Live, Ask Page Not Indexed
nofollow Google, Yahoo, Live, Ask All Links on Page Become No Followed
noarchive Google, Yahoo, Live, Ask Page Not Cached
noodp Google, Yahoo, Live Stops Description and Title Tag Overwrite by

DMOZ (Only for Homepage)

noydir Yahoo Stops Description and Title Tag Overwrite by Yahoo Directory
nosnippet Google Stops Google from Generating Description

Based on On-page Text

Default Locations Search Engines Look for Sitemaps

http://www.mysite.com/sitemap.xml
http://www.mysite.com/sitemap.xml.gz
http://www.mysite.com/sitemap.gz

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SEO Important HTML Tags, Indexing Limits and Redirect URL

Posted by venkatramseo on May 16, 2009

Important SEO HTML tags

Title Tag

Keyword

H1,H2,H3

<h1>Most Important</h1>

<h2>Second Most Important</h2>

<h3>Third Most Important</h3>
Bold, Strong

(Same Worth)

<strong>Keyword</strong>
<strong>Keyword</strong>

Image (XHTML)”keyword”

Hyperlink <a title=””keyword”” href=””http://www.mysite.com/webpage.html””>Keyword in Anchor Text</a>

Hyperlink  (No Followed)

<a title=””keyword”” rel=””nofollow”” href=””http://www.mysite.com/webpage.html””>Keyword in Anchor Text</a>
Search Engine Indexing Limits

*Does not apply to websites with significant authority

Page File Size No more than 150 kilobytes (Before Images, CSS and other Attachments)

Amount of links

No more than 100 unique links per page

Title Tag No more than 70 characters

Meta Description

No more than 155 characters

Parameters in

URL

No more than 2
Bad Example:

http://www.mysite.com/brands.php?
object=1&type=2&kind=3&node=5&arg=6
Good Example:
http://www.mysite.com/brands.php?nike
Depth of URL No more than 4

Bad Example:

http://www.mysite.com/people/places/things/
noun/danny/car

*Best Practice Good Example:

http://www.mysite.com/people/danny/

301 Redirect for Apache
Write to file called ‘.htaccess’. The file is named only as an extension.
Hidden files must be viewable in operating system. mod_rewrite must be enabled

Command Description

Redirect 301 /oldpage.html http://www.newdomain.com/
newpage.html

Redirect single file or directory to a new

file or directory on a different domain

RewriteEngine on

RewriteCond %{HTTP_HOST} ^mysite\.com [NC]
RewriteRule (.*) http://www.mysite.com/$1 [L,R=301]
Redirect http://mysite.com to http://
http://www.mysite.com. Affects entire domain.

Entire site:
Redirect 301 / http://www.newdomain.com/
Redirect permanent /old http://www.newdomain.com/new
Redirect entire domain to a new domain
as either a 301 (recommended) or 302

Common Canonical Homepage Issue

Bad
http://www.mysite.com
http://mysite.com
http://www.mysite.com/index.html
http://mysite.com/index.html
Good      http://www.mysite.com/

To condense the four default homepages into one homepage, use
301 redirects (See table on right) to correct for erroneous incoming
links and make all internal links point to your domain using the
syntax ‘http://www.mysite.com/’. Always include trailing “/” on folders.

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