Venkatraman | SEO Analyst | Chennai | Search Engine Optimization

Posts Tagged ‘Search Engines’

Quick Suggestion For Creating Better Websites On Mobile Devices

Posted by venkatramseo on March 21, 2012

The latest trend is growing mobile devices all over the world and hence the number of people searching shopping items through their mobile phones increasing gradually. Here below Some useful guidelines for creating websites user friendly and Search Engine friendly and compatible with mobile devices.

1.  Attractive website logo

2.  Reduce the amount of page content

3.  Simple page structure mobile-friendly

4.  Consider Single column layouts

5.  Reduce Your Navigation and User Input

6.  Flash, Java, Frames and Pop Ups are not recommended

7.  Work on the number of sites needed

8.  Design for touch screen and non-touch screen users

9.   Use the Phones Built in Functionality to Your Advantage

10. Your URL says .mobi domain, indicates mobile experience

11. Having mobile version on a sub domain, eg: Digg mobile m.digg.com (Desktop: digg.com)

12. Test the mobile version of your site on multiple devices

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List of Google SEO Algorithm Update

Posted by venkatramseo on August 22, 2011

Penguin – April 24, 2012:

speculation about an “Over-optimization penalty”, Google finally rolled out the “Webspam Update”. The main purpose of the Penguin update is to put a deep freeze on web spam in Google’s search results. By extension, a big piece of that web spam appears to be links from low-quality networks.

Penguin update Article

Google penguin update and recovery tips

Another step to reward high-quality sites

Panda 3.5 – April 19, 2012:

Google quietly rolled out a Panda data update.

Panda 3.5 – seroundtable

Pagination Elements – September 15, 2011:

To help fix crawl and duplication problems created by pagination, Google introduced the rel=”next” and rel=”prev” link attributes

Google:Pagination with rel=“next” and rel=“prev”

12-pack Sitelinks – August 16, 2011:

Google was expanded sitelinks, displaying up to 12 at a time for top-ranking sites and including secondary snippets in SERPs.

The evolution of sitelinks: expanded and improved

Panda Goes Global – August 12, 2011:

Panda updates occurred separately from the main index and not in real-time, reminiscent of early Google Dance updates.

Google Panda Update Is Live

Google+ – June 28, 2011:

Google launched the +1 button. Clicking [+1] allowed users to influence search results within their social circle, across both organic and paid results.

Introducing the Google+ project: Real-life sharing, rethought for the web

Google Instant – September 2010:

A magnifying appeared on Google search results, allowing search visitors to quickly view a preview of landing pages directly from SERPs.

About Google Instant

Caffeine update – June 2010:

Google introduces new search index-Caffeine aimed to give fresher results.

Our new search index: Caffeine

Real-time Search – December 2009:

Google goes real-time. Facebook, Twitter, MySpace, Buzz, etc. to influence Google rankings

June 2009:

Google spiders can index Flash application, and also images /texts used by these applications.

April 2009:

Google becomes more relevant searches

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ComScore Says Bing Search Volume Up 29% In 2010, Google Up 13%

Posted by venkatramseo on February 10, 2011

Bing search engine was the big gainer in year-over-year search activity, picking up 29% more searches in year 2010 than it did in 2009. But Google, despite already having a high lead in the market, also picked up 13% more searches last year 2010. Those numbers, and many others, are part of comScore’s “2010 U.S. Digital Year in Review” report, which was just announced today.

Search Engine Sites performance year 2010

The comScore report also nearly mirrors other recent studies related to the most popular search keywords in the US in 2010, with Facebook being the runaway leader as the most-used search terms of the year. Ebay and Netflix were the top two keywords in terms of generating paid search clicks.

Top searchterms of Sites year 2010

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Using Webmaster Tools like an SEO Optimization

Posted by venkatramseo on February 5, 2011

Overview of Video details:

1. Checkout search queries of already ranking keywords identify and improve.

2. Use Keywords to target content.

3. Reduce duplicates through HTML suggestions and URL parameter handling.

4. Diagnose crawl errors – to fix the broken links

5. Prioritized content through internal links

6. Verify access through fetch as Google bot.

7. Use site performance to improve speed.

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Google Search Made Simple for Students

Posted by venkatramseo on January 4, 2011

The Google search engine has introduced a new feature that will help students filter the content they are searching for on the basis of ‘reading levels’. This feature has been incorporated in Google search option ‘Advanced search‘, by setting a range of parameters like key words, date, region and so on.

The search page reading level settings can be found under the heading ‘Need more tools?’

Different options

Different options can be chosen in relation to the reading levels; show only basic results; show only intermediate results; and show only advanced results.

The option ‘no reading level displayed’ will display the search results as normal. Once the filter is set, based on search results displayed.

A search on the human digestive system, when set at the basic reading level, throws up more links of the kind that would be appropriate for school students. The difficulty levels increase as the options are changed to intermediate and advanced. In the classification of pages for different reading levels which were then used to build the statistical model.

Reading levels

This model makes it easy for the search engine to compare words on any webpage with the words in the model and come up with the reading levels.

So, it is quite simple: if you are a school student looking for basic details, set the reading level to ‘basic’ to get the content you are searching for.

And if you are a researcher or a college student in the quest for more sophisticated content, set the filters to intermediate or advanced, depending on your requirement. The search for information on the Internet has become a that simple for students.

Posted in Search Engines | Tagged: , , , | 1 Comment »

Important Effective SEO Techniques of Link building video

Posted by venkatramseo on August 25, 2010

Watch video of Important Effective SEO Techniques of Link building to improve your site traffic and ranking in Major Search Engines.

For more seo Techniques visit http://www.youtube.com/user/GoogleWebmasterHelp

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Content is the Most Important SEO Techiniques

Posted by venkatramseo on July 8, 2010

Search engine optimization (SEO) techniques on their website need to focus on what fresh content they are creating.

In new website started that the first task is to carefully choose the keywords most relevant to the business.

Articles on a website should be written so that they contain prosperity of relevant keywords and closer to main keyword, but it is significant to be careful about exactly how many.

In comments which may support firms to look into using professional SEO services, creating keyword-rich content can be complicated.

“Trying to squeeze in many not relevant business keywords can get you penalized rather than appearing among the top search engine results (SERPS).”

If a poor choice of keywords will result in less traffic and lower sales for business results.

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