Venkatraman | SEO Analyst | Chennai | Search Engine Optimization

Posts Tagged ‘Google’

List of Google SEO Algorithm Update

Posted by venkatramseo on August 22, 2011

Penguin – April 24, 2012:

speculation about an “Over-optimization penalty”, Google finally rolled out the “Webspam Update”. The main purpose of the Penguin update is to put a deep freeze on web spam in Google’s search results. By extension, a big piece of that web spam appears to be links from low-quality networks.

Penguin update Article

Google penguin update and recovery tips

Another step to reward high-quality sites

Panda 3.5 – April 19, 2012:

Google quietly rolled out a Panda data update.

Panda 3.5 – seroundtable

Pagination Elements – September 15, 2011:

To help fix crawl and duplication problems created by pagination, Google introduced the rel=”next” and rel=”prev” link attributes

Google:Pagination with rel=“next” and rel=“prev”

12-pack Sitelinks – August 16, 2011:

Google was expanded sitelinks, displaying up to 12 at a time for top-ranking sites and including secondary snippets in SERPs.

The evolution of sitelinks: expanded and improved

Panda Goes Global – August 12, 2011:

Panda updates occurred separately from the main index and not in real-time, reminiscent of early Google Dance updates.

Google Panda Update Is Live

Google+ – June 28, 2011:

Google launched the +1 button. Clicking [+1] allowed users to influence search results within their social circle, across both organic and paid results.

Introducing the Google+ project: Real-life sharing, rethought for the web

Google Instant – September 2010:

A magnifying appeared on Google search results, allowing search visitors to quickly view a preview of landing pages directly from SERPs.

About Google Instant

Caffeine update – June 2010:

Google introduces new search index-Caffeine aimed to give fresher results.

Our new search index: Caffeine

Real-time Search – December 2009:

Google goes real-time. Facebook, Twitter, MySpace, Buzz, etc. to influence Google rankings

June 2009:

Google spiders can index Flash application, and also images /texts used by these applications.

April 2009:

Google becomes more relevant searches

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Google Chrome is 3rd most popular browser: Report Said

Posted by venkatramseo on August 2, 2011

Google Chrome browser is now the world’s 3rd most popular web browser with one in five users preferring it.

Google Chrome web browser, edging Mozilla’s Firefox and nibbling at Microsoft’s Internet Explorer, the current leader.

Chrome accounted for 22 % of the British web market, compared to 45 % of users preferring Internet Explorer. Apple’s Safari stood at the 4th place with 9% share.

Google Chrome Browser

Google search engine said its rush in popularity could be explained by its speed of delivery results, its security and a fresh ad campaign.

Google engineer responsible for Chrome, based in the Danish countryside, said the company’s aim was speed of the browser opening time.

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9 Reasons to Shift from Facebook to Google+1

Posted by venkatramseo on July 5, 2011

Can Google+1 steal users from Facebook? Yep. There are good causes to change from Facebook to Google+1

1. Integration with Google Services

Google has the largest gap to bring people into using Google + is integration.

2. Better Friend Management
Google is right that the “Circles”, a concept more in line with our direction of making friends in real life

3. Better Mobile App

If you are an Android, you may bring the contents of your phone’s social platform is easier and quickly.

4. Easier to Find Stuff to Share

Feature: Google ‘s Sparks is another crucial differentiator from Facebook.

5. You Can Get Your Data Back

Facebook is known for its mismanagement of personal data.

6. Better Photo Tagging

When viewing photos in Google + can “tag” people in them similar to the mode you do on Facebook.

7. Strong Group Chat Features

Google+1 features has Facebook beat in the area of chat.

8. Safer Content Sharing

Privacy advocates have long called social networking sites that allow users to assign a level of privacy for each share content.

9. Google Is a Better Steward of Your Personal Data

Running a social network is responsible for the management of personal information.

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Facebook launches New email service

Posted by venkatramseo on November 16, 2010

Social Media networking website Facebook is likely to offer email services to its 500 million users from Monday 15th November 2010 to compete with Gmail and Yahoo Mail, making it the largest such service provider on the planet.

TechCrunch, a leading Silicon Valley technology blog, has reported that the social network plans to announce a web-based email service — complete with addresses — at an event in San Francisco.

The blog said that Facebook’s planned email service was part of a secret project known as ‘Project Titan,’ which is “unofficially referred to internally as its ‘Gmail killer.’”

Yahoo, Google and Microsoft are already scrambling to retool their email services to build them more around people’s social connections.


Facebook would have a tremendous advantage because it owns a vast trove of data about people’s relationships and would find it easier to graft email onto its existing social services, such as photo-sharing.

The new Facebook email will fully integrate the social network, using the working model of the network of friends.

The aim would be to create an ecosystem of communication “sensitive” to the world of relationships of people, able to combine text, pictures, music and video in a single container of communications. And to give this information flow a priority-based on the social context of each.

If it is announced, a Facebook email service would allow its more than 500 million members to communicate with anyone inside or outside the walls of the social network.

If they use it, Facebook would leapfrog the 361 million global users of Windows Live Hotmail, Yahoo Mail’s 273 million, and Gmail’s 193 million.


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Looking for Good Search Engine Ranking – Follow White Hat SEO Techniques

Posted by venkatramseo on February 23, 2010

If you own a website or blog and looking for various tricks to optimize your web/blog in an easy way, here are some techniques and tips that you must use:

1. Always make a group of keywords in relation to your website before its creation.
2. Always ensure to make the majority effective use of keywords and key phrases in your articles and your titles.
3. Ensure to use key phrases on every web page of your website or blog.
4. Always ensure to obtain links from other websites / blogs, link building.
5. Try to submit your website or blog to various directories.
6. Make the finest use of keywords in title tag [] html code in your blog or website.
7. Use language programming like CSS and JavaScript in external files to the chief html code.
8. Never try to have a flash content in your website or blog.
9. Ensure you create a site map and once you have it make it available from the front page of the blog.
10. Kindly try to keep on away from Doorway pages
11. Try to make use of the robots.txt file along with tags to point out the content that you do not wish to find the search engines.
12. Always ensure to have the best probable description in your website before you suggest it to any directory.
13. Create superiority content, so that you may be linked by other blogs and websites.
14. Create HTML sitemap for your website or blog
15. Create XML sitemap and submit to Google webmaster account
16. Write informative article and press release related to your website/blog and submit them to articles and press release directories.

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SEO: Preparing for the Mobile Web Internet

Posted by venkatramseo on February 22, 2010

If your site wants to be accessible to mobile browsers, you have got some planning to do. With the advent of the Smartphone, an increasing number of people are using mobile phones to peruse the net. Your site requirements to look its best.

Not every business needs to be ready for mobile browsing just yet. Mobile browsing is for detailed information that doesn’t, as yet, cover the whole web. However, not each business may be aware of the behavior profile of their target users as it applies to mobile browsing. For example, if your business provides financial services, you may feel that your target users browse for you when at the office or at home. If your site provides to-the-minute market information, however, users may rely on constant updates to build their financial plans. It’s important to research this aspect of your target market carefully to ensure you’re in the correct position.

If you do decide to prepare for mobile browsing, there are a series of decisions you need to make.

* Alter your existing site, or build a new mobile-friendly one? This is the conclusion from which the other decisions branch off. It is not always essential to build a separate mobile-friendly site, but if you have to make too many adjustments to your current site, it may be worth it. Many businesses host mobile-friendly sites on a sub domain of their accessible site and notify the mobile search engines and browsers of their existence.

* Create for specific mobile technologies, or keep things common. The discrepancies between phones produced two years ago and phones shaped two months ago are huge. If you design a site for a recent phone, you can make use of more superior technologies, but you might not display on some phones. At the moment, it’s very complicated to please everyone
Mobile browsing has been limited in the past by the need for WAP coding, which not every business could be concerned with. Today, many mobile browsers provide HTML and its relatives. Coding your mobile site in HTML, however, could mean you won’t materialize on older mobile phones. Similarly, the more modern the mobile browser is, the more likely it is to correctly display JavaScript and the mobile versions of Flash.
If your target users predominantly use the latest phones, then it’s probable you don’t have to worry about what parts of your site will display. You may decide that the risk of some of your users not being able to see your content isn’t worth it. You may take the most complicated, but best, option of coding everything so that mobile browsers are recognized and responded to automatically.

* Research for mobile SEO, or keep applying your obtainable methods. This isn’t actually a choice. The mobile search engines operate in slightly various ways to traditional search engines. There are also more of them to take into consideration and the players are changing all the time. Separate search engine optimization will be required for your mobile site.

Posted in SEO | Tagged: , , , , , | 1 Comment »

Most Important content ideas for your SEO campaigns

Posted by venkatramseo on February 11, 2010

Content has always played a main role in any successful SEO strategy, but many times we run out of steam coming up with content thoughts that can support the SEO campaigns.

Content serves mainly two purposes in SEO/SEM campaigns. One is for targeting your keywords, improving visibility, awareness, and building back links from different and relevant web, user and social communities to your website.

The challenge lies (both for the clients and the SEO expert) in not just creating content, but creating content that is unique, informative, compelling, educational, and at times, entertaining.

All these are great sources of content that can be used very successfully in a SEO campaign. This is a great tip for all those who are stuck coming up with topic ideas, and re-writing the same content in various forms.

The solution lies in looking out-of-the-box when searching for content ideas, and more significantly, exploring various mediums of delivering content to your probable customers.

1. PowerPoint Presentations – You can put up a PPT explaining types of motor insurance (or a sales presentation) and voila you have a video that can be syndicated to video submission sites like YouTube.

2. Press Releases – You recently issued a press release about a new service or product launch. This is again superior for visibility, and building quality links to your website.

3. How to Articles – Give a twist to your article, and you can now organization to How to Sites (eHow), which are sites that support “How to” articles.

4. Video’s – Informative Videos (4-5 minutes) can explain a topic/service/product much improved and build visitor confidence. The videos can be posted on your blog, and then syndicated to Video Submission Sites.

5. Case Studies – Everyone loves a new success story. Also case studies and white papers can be used to target detailed industries your business focuses on.

6. Client Testimonials – Every had a client send you a thank you for your huge service, or an email of appreciation.

7. Ground Events – You participated in a recent event or a seminar, and voila you have access to pictures, maybe a video, a press release on event, an article, what people said at the event – all fresh content for your SEO campaigns.

8. Photographs – Photographs of an event or seminar can also make excellent content and be further syndicated to photo sharing sites (Flicker).

The advantages of exploring different mediums of delivering content are two-fold. Its great mix of interesting content for the users, and you can syndicate that content to diverse communities like YouTube (Videos), SlideShare (PowerPoint presentations), Digg (Social Bookmarking), Flicker (Pictures) etc, enhancing the visibility of your content and building quality and a various mix (by participating in different web, user and social communities) of links back to your website.

Posted in SEO, SEO Marketing | Tagged: , , , , , , , | 3 Comments »