Landing pages should be designed to make a prospective customer take action. The offer is a vital component of getting the sale, so make a big deal out of it.

Set the offer copy and matching call to action apart from the rest of the page to make it special. Use white space, a box around it, lines above and below and/or some sort of contrast to point out where the visitor needs to focus to get the item.

2. Right On-Page Brief and Call-to-Action

Your visitors arrived from somewhere, and an expectation was set before they even entering on your page. This could have been in your pay-per-click ad, a third-party blog posting, or a comparison-shopping engine.

3. Good Design and Reduce Text

Don’t use a wide different of font styles, colors, and sizes on your page.

Remove images and interactive rich-media content unless it instantly supports your conversion goal and is a clearly superior way of conveying important information.

4. Use Images Correctly

Images are good to use on landing pages to give a visual representation of the product or service as long as these following rules are followed:

Don’t make the image too large and too complex. Multiple versions of the same item in different colors won’t help. Keep it simple and clean.

5. Show Brand Marketing

People want to express an affinity for your product or service. By transferring recognition or good will from other orgins you can help reinforce their desire to act.

Liberally use logos of well-realized client brands. Add the badges of media sources that have covered or observed your company. Prominently display glowing testimonials from existing customers.

6. Enable Sharing and Social Sites

Social media buzz grows exponentially and also serves as a stamp of approval by others highlighting the value of an offer. Social buzz will drive more traffic to the page, validate your credibility and has the potential to help your website rank higher on search engine results pages.

7. Test Quality

There are many landing page that can be tested such as the use of a live demo, multiple pages linked by tabs, approaches to copy (sales, helpful, long, short, etc.), dynamic content, etc.

If you are connected using Google News and your friends or contacts have used Google a button, as the stories in the Spotlight section, which information is displayed in the Spotlight section about the article. They even allow you to click on the name of your friend / contact to see Google’s social profile.

For more information about News Spotlight section visit Google News Blog

Google search page is constantly doing things to automatically adjust your questions and corrections – that will change in common synonyms, spelling, omitting certain terms which may not be needed, and so on. Sometimes show above the search results Did you mean “your search term” Most of the time these settings are useful, but can sometimes get in the way. For some time you can find what you came in with some advanced search operators, and now there is a simplified way to do it.

15th November 2011, Google has announcing an easier way to do this: a “Verbatim” option in their search tools on the left sidebar. Who does what you expect: run a query with the Verbatim, and get the results of what was in the search box.

Verbatim Tool

For more info about verbatim tool – http://www.google.com/support/websearch/bin/answer.py?answer=1734130

Whether B2B or B2C, both groups of traders agree that SEO has the greatest impact on lead generation. Credit 57% of B2B SEO marketing as their main source of lead generation, while 41% of B2C marketers said the same thing.

Impact On Lead Generation Goals:
B2B: SEO – 57.4%
PPC – 24.8%
Social Media – 17.9%

B2C: SEO – 41%
PPC – 34.2%
Social Media – 24.8%

On the B2B side, a third said that SEO has most of its budget. But in the B2C side, over 42 percent say that PPC gets most of its budget – nearly double the number of vendors who said B2C SEO is higher budgetary allocation.

Overall, 60 percent of respondents said they plan to increase its budget for social media marketing in 2012, and 53 percent plan to increase its budget for SEO and 40 percent will increase your PPC budget.

Increases in media costs are ground for another couple of statistics from the survey: 68 percent say they have generated leads, whether Facebook, Twitter or LinkedIn, while 55 percent have closed agreements the media drive.

Article source: http://searchengineland.com/seo-beats-ppc-social-media-for-generating-leads-99064

Understanding what makes a good link is probably the most tangible thing to understand for any SEO learning, since much of what he has “the potential to provide visitors with relevant,” it is common sense and sight.

Knowing what makes an “OK” link or a link to “strategic” require more experience and comfort with the analysis of backlink profiles, expected to be accelerated by this easy rule.

* Visitors are relevant from the target geolocation

* To provide visitors with relevant, a site must have a hearing

* Visitors should have exposure relevant to the subject content similar to yours

* Visitors come to link the relevant links

* Visitors in question can not (easily) be faked

Google was expanded sitelinks, displaying up to 12 at a time for top-ranking sites and including secondary snippets in SERPs.

The evolution of sitelinks: expanded and improved

Panda Goes Global – August 12, 2011:

Panda updates occurred separately from the main index and not in real-time, reminiscent of early Google Dance updates.

Google Panda Update Is Live

Google+ – June 28, 2011:

Google launched the +1 button. Clicking [+1] allowed users to influence search results within their social circle, across both organic and paid results.

Introducing the Google+ project: Real-life sharing, rethought for the web

Google Instant – September 2010:

A magnifying appeared on Google search results, allowing search visitors to quickly view a preview of landing pages directly from SERPs.

About Google Instant

Caffeine update – June 2010:

Google introduces new search index-Caffeine aimed to give fresher results.

Our new search index: Caffeine

Real-time Search – December 2009:

Google goes real-time. Facebook, Twitter, MySpace, Buzz, etc. to influence Google rankings

June 2009:

Google spiders can index Flash application, and also images /texts used by these applications.

April 2009:

Google becomes more relevant searches

1. Establish yourself as an industry authority – Customers want to buy work with the best in the business.

2. Help educate your consumers – Having an educated audience can make it much easier for you to promote your products / services.

3. Build your online brand presence – Each blog post can be classified into search engines like any other page on your website.

4. Humanize your brand – People like doing business with other people, not faceless corporations.

5. Promote your products/services – Mainly a business blog should be used to inform and educate, but a little self-promotion post from time to time is perfectly acceptable.

6. Respond to a crisis – When you break bad news, companies can not afford to hide until it blows over or a press conference next week.

7. Build Internal links – A company blog can become part of your cross linking structure.

301 redirect:

301 redirect is the important efficient and Search Engine user friendly method for webpage redirection.

It is not difficult to implement and must keep their search engine rankings for that particular page.

If you must change the file names or move pages around is the safest option. The code “301″ is interpreted as “moved permanently”

To implement a 301 redirect for websites that are hosted on servers running Apache, you will need access to your server’s .htaccess file.

People access your site page through several different URLs and use 301 redirects to send traffic from the other URLs(eg.com/index.html, eg.com/home) to your preferred one URL.

Is there a limit to how many 301 (Permanent) redirects I can do on a site?

301 redirects Google Guideline: http://www.google.com/support/webmasters/bin/answer.py?answer=93633

How to create Redirects: http://www.webconfs.com/how-to-redirect-a-webpage.php

Google Chrome web browser, edging Mozilla’s Firefox and nibbling at Microsoft’s Internet Explorer, the current leader.

Chrome accounted for 22 % of the British web market, compared to 45 % of users preferring Internet Explorer. Apple’s Safari stood at the 4th place with 9% share.

Google search engine said its rush in popularity could be explained by its speed of delivery results, its security and a fresh ad campaign.

Google engineer responsible for Chrome, based in the Danish countryside, said the company’s aim was speed of the browser opening time.

Bounce rate is the percentage of single page visits or visits in which the person left your site from the entrance (landing) page. Minimize bounce rate of your website helping landing pages to each main keyword. Landing pages should provide the information and add important services links.

How can you decrease your Bounce Rate?
Relevancy of Target Page : For any search engine organic search, a visitor typing your site name directly or business related some keywords in the search box. Assure that your landing page communicates the same information which the visitor was looking for.

Content: Your content should be simple and business related, to the point and useful to your target customer.

Design: Your landing page design should be both attractive and interactive to users and customers.

Page Loading Time: Ensure that your page does not take too much time to load and opening on the browser. Faster and quick loading customer stay on your page.

Navigation: Ensure that your landing page has quick navigation from home page. Make it as simple as possible for the visitor to navigate through your landing page and linking to your inner pages.

Incentives/Offers: If you can, include offers, discounts and incentives information, guide link on your landing page end. The customer always looks for that page and stay site more time.

Do not distract: Do not trouble your customers by placing a lot of ads on your landing page that take them away from your site. If your primary motive is to get profits out of hosting these ads then it makes a business feel, otherwise do not have too many ads on your landing page.

What do you think?

Please share your thoughts and ideas in the comments section.